Private Brand Development

Retailers are facing a real challenge choosing the right products to sell as their own private brands. With online feedback from consumers bringing any issue to light immediately and increased competition from online retailers, the stress to make the right decision, the first time, is very real. 

Key considerations of cost, durability and customer satisfaction must be balanced with the challenge of selecting the right product for your target market. It can also be difficult to determine how your products rate in comparison to those of your competitors. Is your product better than the competition? How does the product perform during actual use? How is it perceived by consumers? Will it last?

Bureau Veritas can help to answer these questions and alleviate this stress with our Private Brand Development services.

What is Private Brand Development?
Bureau Veritas’ Private Brand Development is a unique process that helps retailers create a strategy to drive the process of choosing the right product. We incorporate data and results from a variety of sources including online reviews and in-store returns, as part of our strategy development process. We gather data by subjecting both your products and competitive products to real-world consumer based performance testing. This allows us to accurately rate and rank products based on their various attributes pointing out areas of strength and areas that need improvement.

The information gathered is then incorporated into a customizable, easy to understand report with actionable information that you can use to make sourcing decisions. Product specifications are then designed to integrate seamlessly with your current quality systems. Armed with all this important data, you will have the information you need to carry your brand forward with a product that will impress your customers and keep them coming back to receive that same great product experience time after time. 

What are the key benefits?
• Discover how your brand is viewed through consumer feedback, complaints/returns review and marketplace analysis
• Create robust product performance requirements to source the right product at the right price from vendors
• Maintain brand integrity by integrating those performance requirements into standard protocols and factory inspections
• Select the best vendor through comparison studies based on price and performance 

OUR APPROACH
With Bureau Veritas’ knowledge and years of experience with test standards and methods, and with your insight into your specific needs, we will partner with you to develop a customized test plan that highlights the critical information you need to make decisions. Our professional staff of engineers can develop test plans to address product durability under foreseeable use and abuse situations, or to simulate actual use situations. We can also gather feedback from consumer panels regarding your product’s attributes, such as appearance, functionality and performance. In benchmarking your product, we can provide ranked data that demonstrates how your product fares against your competition, or against older models of your same product.

Our Private Brand Development services have informed on a wide variety of consumer products, including:

FAQ
How do I select the right product to buy, sell, or manufacture?
Whether your product is at the concept stage or you’ve chosen several vendors/suppliers, we can help by providing data and rankings of competitors’ products versus your own along with a snapshot of their comparative features. With this information, you can direct suppliers to create a product incorporating all of the features important to you, or you can better select a supplier, weighing the costs and their performance.

I need to reduce my costs. How will I know if the new materials I’ve chosen have affected the quality and/or performance of my product?
By comparing your previous product to your new design, you will be able to judge how well it performs. With this information, you can decide if you should sell the product as it is, or redesign accordingly.

How much does this service cost? How quickly can I get results?
Costs and turnaround times are situation-specific. Please contact us and one of our knowledgeable engineers will answer your questions and assist you in creating a plan that meets your needs, timeframe and budget.