BV Mark

Driving consumer, brand, and supply chain trust

Consumers are increasingly demanding full transparency and will disregard products, and manufacturers, that do not deliver these expectations. The BV Mark can help end consumers navigate these complex market challenges while elevating brand awareness

Positive Differentiation from Self-Declared Claims
Confidence & Simplicity in the Buying Process
Tangible Proof of Performance Claims
Demonstration of Performance of Product & Factory

BV Mark Scope

Scope of BV Mark Certification and Verification

Welcome to the BV Mark

Welcome to the BV Mark In order to support its clients to face end users’ growing expectations, two BV Mark schemes have been launched covering product certification for performance, chemical control, and safety, and for marketing claim verification.

Value Add

Demonstration of credentials for a high risk / private label products
Demonstration of Trust for emerging retailers, especially online
Validation of a product claim – environmental performance such as water toxicity or CO2 improvement or load bearing weight for example.
Clients can have multiple statements verified per product to address different market requirements.
Validation of a unique selling point to enhance sales amongst new retailers
Certification of performance, chemical control or safety (only available for technology products sold in EU) to drive differentiation as well as enhanced supply chain control

Certification Mark Criteria

1) PRODUCT APPEARANCE

Defects, Product Workmanship, User manual check, Product labelling verification,
Packaging Workmanship and layout.

2) HANDLING

Unpacking / Assembly, Buttons / Switches, Parts and Accessories, Product ease of use, Maintenance, Ease of Cleaning, practically oriented tests of daily use on the device are carried out and evaluated.

3) FUNCTIONS

All functions from Instruction Manual are tested clarified and evaluated, eg, for coffee maker:

Quantity of coffee produced with minimum and maximum quantity of cold water
Time to prepare minimum and maximum quantity of coffee
Temperature of the coffee
Residual water
Brewing temperature of the coffee
Energy consumption

4) DURABILITY

Durability tests such as mechanical stability and endurance on the device / components are carried out and evaluated, which are based on the duration of warranty or guarantee.

EVALUATION CRITERIA

For Mark granting, the Performance level VERY GOOD or GOOD is mandatory which corresponds to a value of at least 2.5 from 1) VERY GOOD (0.5) to 5) POOR (5.5).

VERIFICATION MARK EXAMPLES

“Consumes xx% less energy than previous model”
“x% carbon footprint improvement versus previous model”
“Produces xml coffee in y minutes”
“Rust Resistant after X Years”
“x% raw material depletion footprint improvement versus previous model”
“>XX% Mohair”

BV Mark Brochure

Download BV Mark Brochure

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